The Spark: A Powerful Message from St. Joseph’s Indian School

Watch the powerful message from St. Joseph’s Indian School and help keep the spark alive.

At St. Joseph’s Indian School, every Lakota (Sioux) child carries the potential to ignite a bright future. That belief is at the heart of our newest public service announcement (PSA), “The Spark”, which has been making waves across the country. As donors share their excitement about seeing it on their television screens, we want to ensure even more people experience its powerful message.

“The Spark” is more than just a PSA — it’s a call to action. It shines a light on the transformative impact of education, culture and community support in empowering Native American children. Through this moving visual story, we showcase how a single act of kindness, a moment of encouragement and the right opportunities can spark hope in a child’s life.

“The video is first-class. We hope that it meets its goals for increased donations,” said a St. Joseph’s donor from Texas.

We invite you to watch “The Spark” and share it with friends and family. Together, we can spread awareness and provide critical resources to Lakota children and families.

Watch “The Spark” PSA now!

Every contribution fuels the journey of a young dreamer, helping them embrace their heritage and build a future filled with possibility. Join us in keeping the spark alive by visiting stjo.org today!

Author: St. Joseph's Indian School

At St. Joseph's Indian School, our privately-funded programs for Lakota (Sioux) children in need have evolved over 90 years of family partnership, experience and education. Because of generous friends who share tax-deductible donations, Native American youth receive a safe, stable home life; individual counseling and guidance; carefully planned curriculum based on Lakota culture and individual student needs and tools to help build confidence, boost self-esteem and improve cultural awareness. All of this helps children to live a bright, productive, possibility-filled future.

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